At first glance, Gik looks like a simple blue wine… Nothing much than a grape juice with 11.5° of alcohol in volume and a blue colorant. Though, according to their website, Gik is not only a blue wine, it is rather a revolution! The team, made of designers, programmers, artists and musicians in their twenties, claim that drinking Gik is “drinking innovation”. Gik’s creators encourage us to break the rules and create our own ones. There is no protocol, no recipe, no model, “because life is about freedom and enjoying every single second of it”.
Their Manifesto speaks for itself: “GIK represents the innovative side of life, because that’s how we are. We believe in the creative rebellion, we build new things, break with the past and create our future. We are Gïk and we will change the world.#GikLive”.
But where does Gik come from? Why did they choose to color wine in blue? Is it natural colorant? Under the section Learn More on their website, we discover that Gik wines come from different Spanish and French curated vineyards. Regarding the color, their response is as original as appealing. They first have chosen to work on the most traditional and closed minded industry: the wine industry. Then, after reading W. Chan Kim and Renée Mauborgne book, Blue Ocean Strategy, the young team has chosen to color the red wine in blue! For them, this color represents movement, innovation and infinity, also frequently associated with flow and change. A quote of the famous Russian painter Kandinski reinforces the importance of art that Gik’s creators give to their work. From a technical point of view, this magical color is 100% natural as it comes from two organic pigments: indigo and anthocyanin.
They guarantee a good quality control of their product thanks to their collaboration with the University of the Basque Country and Food Tech. To allay any consumer’s anxiety, it is added that “all the elements used comply with the regulations for food products in the European Union”. This wine is also healthy, as Gïk carries no added sugars. Please drink it with moderation!
The result is outstanding: They have created a radically different wine, sweeter and easier to drink, with a vibrant blue that makes every drink an unique moment!
Although the delivery is a little bit too long (about 2 weeks), the overall online experience is pretty nice. I have got five updates from the order confirmation at the very beginning of the process to the UPS delivery alert before getting my wine box. It is worth to notice that payment solutions (Mastercard, Visa, Paypal) on the website are safe and secure.
Discover their nice cocktails as well, such as Russian Nights or The Voyeur or Artic Flower. Last but not least, if you create alternative music, have a look to their new platform Gïk Live! SESSIONS that supports and offers visibility to new musicians revolutionizing emerging musical currents
So, ready to be part of Gik Revolution?